I'M

Paurush Rathi.

A DUBLIN BASED UX RESEARCHER AND DESIGNER

"LEARNING BY DOING AND ARRIVING AT SOLUTIONS THROUGH AN OPEN EXCHANGE OF IDEAS"

SKILL Set

EXPERTISE IN USER CENTRIC DESIGN 😎

TRADE SKILLS

User Research

Interviews

Wireframing

Prototyping

Usability Testing

Visual Design

Tools

Adobe XD, PS, AI, PP

Spark AR

Unity

Unreal

Blender

Invision

Figma

Soft Skills

Stakeholder Management

Presentations

Collaboration

Workshops

Languages

HTML

Processing

P5.js

CSS

Java Script

PROFESSIONAL

PORTFOLIO

Projects

PORTFOLIO

HANDPICKED PROJECTS 🤩

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Complete Product Revamp

Redesigned Ukio's website and shipped new android and IOS apps.

5 months | 3 designers | 2021

UX Evaluation

Researched, tested, and suggested UX improvements for rip.ie website.

1 week | 3 designers | 2019

MASTER'S THESIS

Research-based concept to help people overcome a recent breakup.

15 weeks | Individual | 2020

RAPID PROTOTYPING SPRINTS ⚡

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BREAK UP

GUIDE

36 hours | 1 Designer | 2020

This app was designed to help teenagers move-on from thier first breakup.

Research/UI/UX - XD

View Prototype

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DISABLED AT AIRPORT

12 hours | 1 Designer | 2019

Weekend-long hackathon on improving accessibility for the disabled at Dublin airport.

UI/UX - XD

View Prototype

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Packers

and Movers

24 hours | 1 Designer | 2018

Concept of the vendor app made for "NoBroker". It was designed using PS and Invision.

UI/UX - Photoshop & Invison

View Prototype

UI Sprints

Creative coding

PERSONAL GROWTH PROJECTS 🤓

AR Filter

on Instagram

My "harry potter" filter on Instagram has received over 1 Million views!

Processing &

p5js ANIMATIONs

Did some cool animations using Processing and p5js as a part of a college course.

VR Game using Unity

I made a VR game which was a copy of the famous title "Saber" trending on the store.

EXPERIENCEO

Journey

2022-Present

Agoda

Product Designer

Part of the Growth team - owning Cashback and Promos

2020-2021

Ukio

Product Design Lead

• Led a team of 3 designers to revamp the customer website which increased sales by ~240% and new signups by ~600%.
• Shipped their customer apps from scratch for android and IOS stores.

2021-2022

MICROSOFT

UX Designer 2

• Transformed how customers interact with their Microsoft 365 subscriptions. From acquisition to onboarding and engagement across Microsoft apps and services, I am energised by offering customers new ways to interact Microsoft 365.

2019-2020

NCAD

Masters in Interaction Design

• Elected as the Class Rep for the 1-year intense studio program.
• Ideated and tested 3 versions of the prototype - “civic pods” with DCC beta for feces-free Dublin streets.
• Re-designed the service for the Mater hospital to reduce the load on Emergency Department.

2018-2019

ZVKY Game

Studio

UI/UX Designer

• My11Circle - Designed UI of the fantasy sports app which got 13 million users in 6 months.
• Rummy Circle - Introduced spin wheel feature that increased new user retention by 23%.
• Snapd (SaaS) - Worked on the UI/UX of the AR dashboard & online AR editor.

2017-2018

FREELANCE

UI/UX Designer

GoBikes - Designed the website for the

E-commerce platform used to rent vehicles.
• MyWanderlust - Revamped the UX for their website's homepage and landing page.
• ImaginXP - Taught the UX jumpstarter course to a class of 15 students.

2016-2017